WEBSITE REFRESH
RICHMOND EVENTS — 2022
RESEARCH, UI/UX DESIGN, ANIMATIONS
CREATION OF A BEST-IN-CLASS WEBSITE FOR RICHMOND EVENTS SWITZERLAND
Richmond Events organizes business forums across Switzerland, providing opportunities to connect and learn from leading industry professionals and leaders.
They do not engage in advertising in any respect. Only the team that contacts attendees, the high-quality brochures that are sent as printed material to attendees, and the website, are key. Therefore, the new website had to keep up with the high-quality materials in order to emphasize the corresponding exclusivity.
With an independent web presence, Richmond Events Switzerland wanted to present both the events and the team in a more modern and professional way and convince potential event visitors of the offer at first glance – and ultimately encourage them to register for a forum. Thus, one of the main goals was to achieve more engagement with the new web presence.
STATE-OF-THE-ART USER EXPERIENCE
The new website of Richmond Events provides a best-in-class user experience – efficient, accessible and effortless – while keeping the look and feel elegant and contemporary. It offers users valuable information and provides an overview of Richmond Events’ concepts for attendee and vendor experiences.
The variety of visual elements (such as videos, pictures, overlays, etc.) highlight the message of Richmond Events’ high-quality offerings and engage the user in their inviting events. Animated scroll effects, icons and hover elements enliven the site and add more excitement while exploring the website. Search and filter functions are well-engineered as they play a crucial role in finding the relevant forums, as they are the heart of the site. Visitors can find them in a number of ways, including classic navigation, search, or various teasers throughout the entire site. Call-to-actions (CTA) encourage users to interact with Richmond Events and get in touch in order to request an invite.
Creating a straightforward user experience facilitates the website’s navigation while also meeting its visitors’ needs. In return, this will position and strengthen Richmond Events’ reputation in the Swiss market for exclusive, innovative business forums – setting themselves apart from their competitors as they offer higher quality, reliability, sustainable networks and contacts.
This project was created and completed by WONDROUS. (Now part of Ascent)
My roles included: RESEARCH, UI/UX DESIGN, ANIMATIONS